Stephen Monaco
A proven winner with an extensive history of successful performance in international strategic marketing.
Leadership
For 20+ years, I've been known and well-respected for my strong acumen as a senior-level marketing and management executive. People say I'm a natural born leader, have powerful intellectual ability, remarkable creativity and great vision. I enjoy serving as a mentor to members of executive management teams, their staffs, as well as to friends and colleagues seeking the guidance from someone who keeps his finger on the pulse of a number of issues and is brutally honest.
Clarity Of Purpose
The passion I exude is the reason people say I have the charisma and working style that evokes confidence and creates clarity of purpose in executive teams and focus throughout organizations. I'm known for being a strategic thinker and a very effective communicator with a wide breadth of knowledge and wisdom who achieves extraordinary results. I take pride in my impeccable standards of integrity, honesty and ethical conduct. I refuse to do anything to compromise my personal integrity, therefore, I lead by example. While I'm a private person, at the same time my life is an open book. It is possible you will find me to be the most genuine person you know.
Over the past twenty years, I have had the honor and privilege to serve as a director on numerous corporate boards and several advisory boards.
Executive-Level Marketing Expert
I provide executive-level strategic corporate and functional marketing services to senior executives, officers and directors on corporate boards to various companies in North America and Europe. Here is a partial list of sectors in which I have experience: social media marketing, utilities software, electronic software distribution, paid Internet search, web analytics, e-commerce, enterprise security software, Internet content, direct marketing, entertainment, mergers & acquisitions, alternative energy, disaster recovery.
Here's a link to some of the companies in which I co-founded, served as a VP of Marketing / Chief Marketing Officer, or functioned in those roles on a consulting basis.
Creative Marketing
During the period from 1986 to 1999, I held the positions of co-CEO and Vice President of Marketing and Executive Consultant for Datastorm Technologies, Inc. – a leading developer and publisher in the highly competitive fields of data communications, remote and Internet software. My creative marketing prowess is the driving force behind the world's best-selling data communications software of all time, the global brand, ProComm. I defined company strategies and successfully built Datastorm from a raw start-up, drove the company through 40 consecutive profitable quarters of growth to $50 million in annual revenue, and its acquisition by a publicly-traded company. While at the helm at Datastorm, I led a team of over 300 employees in the United States and Europe; and simultaneously held the position of Managing Director at their affiliate company, Datastorm Technologies, Ltd. in Cambridge, England.
In my early career, I held marketing positions at Warner Bros. Television, International TV Distribution in Burbank, California and Creative Communications Group in Dallas, Texas.
Media Experience
I had the honor of being a special TV guest on “Panel of Pundits,” part of TechTV’s “Silicon Spin” television program hosted by PC Magazine’s, John C. Dvorak. I have also been the featured guest on the “Buzz Marketing” episode of the radio program, “The Brand Show.” Additionally, I've been an on-air guest with Rick Dees on the internationally syndicated radio program, “Rick Dees and the Weekly Top 40.”
I have been interviewed by the print news media numerous times and have been the topic of feature articles in daily newspapers, as well as in business journals and industry trade publications. I formerly contributed editorial to Chicago's Midwest Business in my entrepreneurial column entitled, "Show Me What's Next" and occasionally write a column addressing executive-level marketing management issues called, "If You Mean Business..." for Marketing Industry Newswire in Los Angeles. My article on marketing-driven organizations entitled, “A Change Would Do You Good” was published by Marketing Executives International in February 2010. Most of what I write now is posted in my blog on this site.
Guest Lecturer to MBA Classes
I've had the honor of being a guest lecturer to MBA students attending marketing and entrepreneurship classes at the University of Missouri and at the Keller School of Management in Los Angeles, California.
Education
In the early '80s as an undergraduate, I studied Business and Psychology at the University of Missouri, and studied Recording Engineering at the technical institute which is now called Pinnacle College of Los Angeles, where I graduated in August 1983. After working as a senior-level marketing executive for over 20 years, I decided to pursue a masters degree, and graduated from the University of Wales, Cardiff, United Kingdom with an MBA with an emphasis in both Marketing and eBusiness. The topic of my Masters Dissertation was on the analysis of the impact of the Internet and social media on mass media. Social media marketing is a subject I have researched independently since 1997.
Miscellaneous
My successful pricing strategies from Datastorm Technologies are utilized as examples in the accompanying "Instructor's Resource Manual" to Philip Kotler's graduate-level college text book, "Marketing Management-Eleventh Edition."
I am a long time member of the American Marketing Association, and am listed in the 2005-2006 Edition of "National Register's 'Who's Who' in Executive Professionals," and in the "1999 Encyclopedia Yearbook of Experts, Authorities and Spokespersons," as a marketing expert.
Personal
Due to having a great deal of intellectual curiosity and an insatiable thirst for knowledge, I am a voracious reader of non-fiction. I am particularly interested in tracking trends where business and technology intersect with pop culture. I enjoy playing rock / blues guitar, and guitar-oriented rock concerts are my favorite form of live entertainment. (Hello, Eric Clapton!). I'm also a 'classic rock' music trivia buff. My favorite spectator sports are football and basketball; both college and professional.
I've been married for 24 years to the wonderful lady I met while attending college in Los Angeles in 1982 who also happened to grow up in Kansas City. We have a son and daughter who are both away studying at a major university in the Midwest.
