Proven Capability
I have more than 20 years of experience as a senior-level marketing executive with a solid track record of success as a VP of Marketing / Chief Marketing Officer / Consulting primarily in the software, high tech and Internet sectors. By building the ProComm software program into a global brand, I earned a reputation for producing profitable results. ProComm was published in 11 languages, had over 70% market share in its niche according to the leading secondary research firms, Forrester, IDG, Gartner, etc. ProComm is the world’s best-selling PC data communications software program of all time, (now part of the Symantec Corp. product line).
My expertise in branding, positioning, key messaging, and social media marketing is recognized internationally. I am regarded as a creative, marketing visionary for companies in need of the best available thinking for their strategic marketing initiatives and quick, salient responses to changes in the competitive landscape as these situations arise. My wealth of experience has given me the ability to provide the keen insight and analysis necessary to conceptualize the effective marketing strategies crucial to help senior management and corporate directors confront today’s complex business challenges. My visionary marketing strategies help clients realize their business objectives.
Branding and Razor-Sharp Positioning
Developing effective strategies for launching, positioning, branding, defining the proper marketing mix, etc., for over two decades, I well know there is little room for errors in the fast-paced 21st global marketplace. Building and maintaining main-stream market acceptance requires razor-sharp positioning. I am an expert at building the complete message architecture necessary to effectively communicate your position and brand, and leverage product and company positioning to build brand equity.
Critical Thinking
Making strategic marketing decisions in an atmosphere of increasing time pressure, uncertainty, global competition and conflicting opinions, creates challenges for all companies. My critical thinking skills focus on re-framing issues so the proper areas of marketing are addressed – distinguishing systematic patterns from random events, and emerging trends from passing fads. Thinking outside the box is no longer good enough. This video clip is an amusing depiction of how I utilize my passion-driven, inspired creativity to ‘cross the streams’ mentally which enables me to formulate marketing strategies and define the accompanying inventive tactics.
VIDEO: “Cross the Streams!”
Intellectual Creativity
Today’s corporations face challenges unfathomed just a few years ago. Traditional business approaches and methods are increasingly ineffective, inappropriate and sometimes even detrimental. The new world belongs to those who can jettison obsolete thinking and rapidly create new ideas and marketing initiatives. I am highly respected for my proven imaginative, ‘color outside the lines’ mode of thinking, practical strategies and inventive tactics which provide increased levels of awareness and interest, more mind share, ‘buzz’ via word of mouth exposure, and positive brand equity, which lead to incremental business and increased earnings.
Providing Solutions
As a seasoned veteran with a tremendous base of knowledge and a proven track record, I am committed to solving the marketing challenges facing clients today. For years, I have been acknowledged in the media and recognized by industry experts for my marketing prowess. I offer the benefits gleaned from my experience and wisdom to organizations, providing the momentum to evolve and prosper in today’s rapidly changing global marketplace. My solutions will stimulate innovation leading to new insight and sharpen the competitive edge within your organization. My creativity can lead to increases in your profits.
Sustained Growth
I successfully built Datastorm from a raw start-up, drove the company through 40 consecutive profitable quarters, reaching #376 on Inc. Magazine’s list of the 500 fastest growing companies in the United States. I led Datastorm to achieve $50 million in annual revenue with over 70% market share, through the company’s lucrative acquisition by a software company publicly-traded on NASDAQ. I simultaneously oversaw all aspects of the corporation’s affiliate company, Datastorm Technologies, Ltd., located in Cambridge, United Kingdom.
