Stephen Monaco is a business, marketing and creative visionary
for companies who need the best available thinking on their
most critical business issues and quick, salient responses
to business situations as they arise. His keen insight and
analysis, effective, practical strategies are crucial to help
senior management and corporate directors confront today's
marketing challenges.
Branding and Razor-Sharp Positioning
Effective strategies for launching, positioning and branding
with 20+ years of experience bringing high tech products to
market, Stephen Monaco knows there is little room for errors
with launching techology products. Building main-stream market
acceptance requires both razor-sharp positioning to guide
target account marketing, and the broad-based leveraging of
credible, influential partners. Monaco is an expert at building
the complete message architecture necessary to effectively
communicate your position and brand, and leverage product
and company positioning to build brand equity.
Critical Thinking
Making decisions in an atmosphere of increasing time pressure,
uncertainty and conflicting opinions, creates challenges for
all companies. Monaco’s critical thinking skills focus on
reframing issues so the right problems are addressed distinguishing
systematic patterns from random events, trends from fads,
and identifying acceptable risks in alternative decisions.
This video clip is an amusing depiction of how Monaco uses
his creative ability to "
cross the streams"
to help solve business problems.
Play the "Cross the Streams" video.
Intellectual Creativity
Today's corporations face challenges undreamed of just a few
years ago. Traditional business approaches and methods are
increasingly ineffective, inappropriate and even detrimental.
The new world belongs to those who can jettison obsolete thinking
and rapidly create new business ideas, systems and practices.
Stephen Monaco is respected for his proven innovative thinking
style, strategies and problem-solving philosophies which provide
the kinds of "break thoughs" in your organization that lead
to incremental business and increased earnings.
Providing Solutions
Stephen Monaco is a seasoned veteran with a tremendous base
of knowledge and a proven track record. He's committed to
the business challenges facing clients today. For years, Stephen
Monaco has been recognized by industry experts and in the
media for his marketing prowess. He offers his experience
and wisdom to organizations to provide them with the momentum
they need to prosper and develop in today's rapidly changing
global marketplace. His "color outside the lines" way of thinking
will stimulate the kind of innovation within your own organization
which will lead to new insight and sharpens the competitive
edge. Monaco's creativity will increase your profits.
Proven Capability
Monaco has earned a reputation for producing profitable results.
His visionary strategies ensure that his business partners
realize their objectives. He implemented original ideas that
catapulted ProComm onto the Ingram, Tech Data, and Merisel
Top 10 lists and grew it into a mega-brand with over 85% market
share of the PC data communications software niche.
Sustained Growth
Monaco successfully built Datastorm Technologies from raw
start-up, onto Inc. Magazine's Top 500 List, led the company
through 40 profitable quarters to $50 million in annual revenue
and its successful acquisition. Monaco simultaneously managed
the company's affiliate in the UK. Datastorm Technologies'
software program, ProComm, (now part of Symantec Corp.'s product
line), still remains the world's best-selling communications
software for PCs and is one of the most popular software titles
of all time.
